Listing Details
| ID: | 576 | |
| Title: | Search Engine Powered Marketing | |
| URL: | http://uksearch.blogspot.com/ | |
| Category: | Internet: Search Engine Marketing | |
| Description: | The blog covers aspects of search engine marketing from SEO to pay per click advertising. Written by David Burdon. | |
| Average Bounce Rate and Facebook - Tue, 07 Feb 2012 22:47:00 +0000 | ||
I would be the first to admit that I am no great expert as to how to generate website traffic from Facebook. However, tonight, out of the blue, Simply Clicks is getting a stream of traffic from the social media site. The traffic appears to originate from a link within a Facebook article onaverage bounce rate. The link points to a Simply Clicks blogpost from last year. The post refers to data from Google Analytics and shows variations on average bounce rate based on geography and type of website content. It also discusses some of the issues and cause of bounce rate. The irony of the issue is that most of the Facebook traffic, as expected, bounces. | ||
| Google Punishes Its Own Spamming - Wed, 04 Jan 2012 11:47:00 +0000 | ||
The rankings boosting campaign by digital agency Essence, has createduproar within the SEO community. Essence has apparently paid for as many as 400 sponsored articles and blog posts all with anchor text designed to boost the standing of Google Chrome versus Firefox and Internet Explorer. Google has denied that there has been any intention to manipulate their rankings and has blamed the agency for over reaching their brief.Essence has written there own version of events on their Google+ page. As at this morning Google Chrome has disappeared from the Google SERPs for the search term "Browser". So it appears that Google is punishing itself for breaching its own webmaster guidelines. To read more on the story, click on the post title or follow-up the story atSearch Engine Land.  | ||
| Brands Wasting Time On Social Networks - Thu, 10 Nov 2011 08:54:00 +0000 | ||
| According toresearch into social media by TNStwo-thirds of Britons do not want brands polluting social networks. The research appears to be that people do not believe brands fail to listen to what they want. The research comes a month after advertising mogul Martin Sorrell predicted that advertising would never work on Facebook and the same week as Google launchedGoogle+ brand pages. TNS’s survey is based on a sample of 72,000 people in 60 countries. It found that half of all social efforts are wasted. In the UK, 61 per cent of respondents said they “do not want to engage with brands via social media”. Responses in other parts of the world, such as China, appear more favourable. One issue may well be that consumers are more cynical in more advanced economies.  | ||
