Search Engine Powered Marketing - Details

Listing ID: 576

Title: Search Engine Powered Marketing

Description: The blog covers aspects of search engine marketing from SEO to pay per click advertising. Written by David Burdon.

Category: Internet : Search Engine Marketing

Owner:

listed on: May 13, 2008 10:33:09 PM

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Recent Posts:

Yahoo's Jerry Yang to Step Down - Tue, 18 Nov 2008 09:10:00 +0000

According to the Daily Telegraph, Yahoo chief executive Jerry Yang is to step down. Yang, a co-founder of the company, led the opposition to the recent attempts by Microsoft to take over the company. Yahoo has spent the last 3-4 years treading water whilst Google has motored ahead in the search advertising field. Microsoft, a former distribution partner of Yahoo's Overturepay per click system, had attempted to buy the company. Yang's blocking strategy was to sign a 10-year deal to distribute Google Adwords. Two week's ago the US department of Justice vetoed the deal on competition deal, leaving Yang in deep trouble with his investors.

Google Walks Away from Yahoo Deal - Wed, 05 Nov 2008 17:15:00 +0000

News just in from FT.com says that Google has walked away from its deal to share its advertising platform with Yahoo. The idea was that Google Adwords would be placed on a number of Yahoo sites. The US Department of Justice has recently been reported as being against the deal. Prior to competitive issues being raised by the anti-trust authorities a number of advertising pressure groups had also complained about the monopolistic nature of the arrangement.

SEO Training Page Re-Optimised - Wed, 05 Nov 2008 10:19:00 +0000

I just undertaken a small re-optimisation of the SEO Training page. The site sits in a ranking pocket ranging from 2-6 on Google.co.uk. The idea is to make the move up the rankings and reduce the volatility. The term SEO Training has become increasingly competitive and higher in volume. According to theGoogle Adwords keyword research toolthe top UK "SEO" searches are as follows: Average Monthly Searches SEO - 33,100 SEO Company - 5,400 SEO Services - 5,400 SEO Training - 2,900 SEO UK - 2,900 In October, the total searches were 4,400. Therefore, it appears, volumes are increasing. One angle addressed by the latest revamp is latent semantic indexing. I have taken a particular note of searches relating to website design.