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ID:392
Title:SEO Book
URL:http://www.seobook.com/
Category:Internet: Search Engine Optimisation
Description:Aaron Wall's blog covers everything to do with Search Engine Optimisation. It also provides marketing tips, search analysis, and more.
If Matt Cutts Was Made of Legos, What Would He Look Like? - Mon, 21 May 2012 08:43:12 +0000

Maybe something like this...

Matt Cutts Drawing.

...or this...

Matt Cutts Drawing.

A bunch more here, with cut& paste code near your favorites.

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GWT notice of detected unnatural links to http://www.seobook.com/ - Wed, 09 May 2012 01:28:01 +0000

I am already getting fake webmaster tool notification messages using the above subject line& the following message:

Hello dear managers ofhttp://www.seobook.com/! My name is Olivia, and the issue I’m gonna to discuss is for sure not new, but really actual and complicated, otherwise your website and therefore business wouldn’t have lost their favourable positions. Yes, I want to talk about Google Panda and Penguin. These virtual beasts become more and more freakish. Don't you think it's time to pacify them? Google intends to clean its search results from poor content websites, low quality links and hype. Are you sure your website has nothing common with this stuff?
Our team has been constantly studying Google search algorithms. We have already faced the latest freaks of Google Panda 3.4 and will be happy to win back your top positions.
We will heal your website from:

  • poor on page optimization;
  • same content submission;
  • low quality links to your website;
  • absence of website moderation;
  • black hat SEO applied earlier.

We will make Google be proud of you with:

  • high quality SEO strategy;
  • backlinks from relevant resources;
  • quality SMO;
  • links diversity;
  • unique content for every submission directory;
  • constatnt situation analysis and reporting.

Contact us and you will get a reliable website healer, strategy planner and safe guard of your top positions.

Looking forward to your answer!

And Gmail is letting this stuff slide through the spam filters. Along with garbage like this:

Our Web Site [the url] is definitely related to yours and by placing a link from your site to a Web page of ours, you may not only bring further value to your visitors but you may improve your search engine rankings potential as well. By NOT being what Google and other search engines refer to as a"dead-end"site or a site that does not link to other industry related and content sites, your rankings have a good chance of increasing for important keyword searches. We can explain this in further detail following a response from you.

Create FUD& some huckster will sell into your messaging with inbound spamming.

If you ever wonder where the"reputation problem"of the SEO industry comes from, wonder no more.

One company in particular does a great job of riding these trends on through to their logical conclusion, then riding them a bit longer. And that company is Google.

On a positive note, it great to see Demand Media had solid growth& a stellar quarter. They will plow that capital intoregistering about 100 new domainextensions.Nothing to worry about there. It's not likethey were known toredirect expired customer domain names for their link juice.

Good job Googlers!

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Ha! Bullets Can't Hurt ME - Tue, 08 May 2012 15:23:49 +0000

Negative SEO vs Sabotage

Just about any independent SEO worth their weight who publishes a number of websites has at least once hit a snag& been filtered or penalized. A person can say"not me"but how do they operate optimally in both the short term and long term if they never operate near limits or thresholds? But now that Google has begun actively penalizing sites for unnatural link profiles& tightening these thresholds, competitors have been giving one another shoves. Some of the most widely highlighted examples ofcrappy SEOwere not attempts at SEO, butintentional competitive sabotage.

Why Many SEO Thought Leaders Remain Ignorant About SEO

Recently there have been numerous claims that negative SEO doesn't work made by people whoshouldknow better.

Many of them don't know any better though, due to a combination of being naive, trusting public relations messaging as being the truth, and a general lack of recent experience on smaller sites.

If someone only...

  • does consulting for large corporate clients
  • works in house at a big company
  • publishes a site about SEO and doesn't build& market sites in competitive areas

... it is easy to bleat on about how negative SEO isn't generally possible except for weak sites. Sites that (allegedly) deserve to be hit& must (obviously) lack quality to be so weak.

The Risk of Labeling"Spam"

As highlighted above, some of the most frequently& widely cited spam examples were not examples of spam, but examples of competitive sabotage. Thus anyone who recommends highlighting"spam"can potentially hose businesses that did nothing wrong.

Why Many SEO Consultants Pretend Success& Cheer Brand

Most sites focused on search typically write a syndication of Google fluff public relations and/or are doing cloaked sales pieces claiming that the death of spammers is great because they and their clients keep becoming more successful. Its all fake it until you make it / fake it until you too are driven out of the ecosystem& pretend things are always getting better even when signs point the other direction. This is done for a variety of reasons:

  • not wanting to lose access to Google
  • signaling you have experience working with big brands
  • wanting to signal that you are a safe play in the marketplace

Nobody ever got fired for choosing IBM.

Marketers Sell Whatever Google Promotes

It is far easier to get paid to do nothing than it is to get paid to fight against the waves of the ocean.

So long as Google keeps feeding macro-parasites trying to kill off smaller& independent players you can expect a lot of consultants to push themselves as being a good fit for the big brands that Google is explicitly designing theiralgorithmsaround promoting. However this trend won't last forever. Many of those bigger sites are becoming ad networks& at some point Google will see that competitive threat for what it is. They will then decide"the user"would like a bit more diversity in the results& to see more smaller sites rank.

Most Businesses Must be Small

Much like wealth,business distributions follow power laws& most businesses are small in scale. Sure"build brand"is a nice cure all, but building a strong brand requires scale. Not all businesses have the margins required to build brands. And businesses take time to grow.

Quality vs Scale

Scale& quality are not the same thing. Some businesses are intentionally kept small because their owners feel scale requires compromising on quality. Rememberthe Olive Garden review that went viral, orwhat the biggest banks did to the global economy a few years ago?

Most Big Companies Start Off Small

Since going public in 1987, Fastenal has been the fastest growing public company. The company was started by a guy who was sorting bolts and nuts in his basement. Now that they are worth $13 billion they are virtually untouchable, but if 30 years ago online was a big sales channel& someone negative SEOed him his business could have been toast.

Big businesses come from small businesses, as does most innovation. However, if the underlying market is absurdly unstable that retards investment in growth and innovation in companies likeFastenal:

The Fastenal story began in November 1967 when company founder Bob Kierlin opened the very first Fastenal store in his hometown of Winona, MN. The front counter was a salvaged door, about a dozen people attended the"grand opening"weekend, and the first month's sales totaled $157.

One of the biggest failures of modern societies isthe self-serving mythoftoo big to fail.

If SEOs believe that size of a business is the primary legitimate proxy for quality, they should either hire thousands of employees or go get a job at Wal-Mart.

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