Google Analytics Blog - Details

Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on theSeminars For Successportal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge with fantastic instructors. Over the next 3 months, they are happening in:

And then, after the Summer ends, there will be more opportunities to learn about Google Analytics, and here's one we want to highlight. TheSMX Eastconference is a fantastic place to bone up on the latest in the world of SEM, SEO, social media marketing, analytics and more. In partnership with SMX East, Feras Alhlou, Principal Marketing Consultant @E-Nor(aGoogle Analytics Certified Partner) will be conducting a full day workshop on Google Analytics at the conference. Whenregistering at this page, you'll see a workshops option, including Google Analytics - that's the one you want.

Whether you are a marketer or a webmaster, this workshop will help you help give you more clarity and help you takethe rightaction. I've attended Feras' workshops before, and they're insightful, practical, inspiring and helpful.

Here's the workshop agenda:

Morning Session – Marketer/Business Focus – Strategy& Planning

• Web Analytics Strategy – approach, opportunities and limitations
• How It Works – overview, accuracy and privacy implications, integrating with other data
• Practical – understanding the user interface
• Advanced Features Overview – clever stuff you can do with Google Analytics

Afternoon Session – Webmaster/Technical Focus – Implementation

• Accounts& Profiles, Filters& Goals – structure your data properly
• External Campaign Tracking – measure performance of search, email& banner campaigns
• Reporting – dashboards& insights
• Advanced Segmentation& Custom Reports – powerful ways to find insights

Need more incentive? Register before July 30 and save money on the Super Early Bird Special. That's not enough? Here is a discount code for $100 discount:smx100gaw(case sensitive) or simply you can use this URL:https://www.eiseverywhere.com/east10?discountcode=smx100gaw

Get your analytics expertise in shape and you'll be ahead of the curve in no time, building practical skills in a tool near and dear to our hearts.

You can annotate whatever you want; we annotate things like external publicity, major updates to our site, blog posts, even service issues, to see how all these events are impacting our business.

We’re big believers in the power of open data; everyone on the team has access to Google Analytics and can contribute events they think are important. This has been incredibly useful for us. Now I can answer many why questions for myself, just by looking at the data other people have contributed. When I do need to interrupt the team, it’s because I have big-picture questions, not because I need them to help me track down dates. Also, you start to notice a rhythm of events, and if that rhythm changes, how it impacts your business. As a bonus, now we have this cool timeline of events the team thought was important, which is useful for retrospectives and end-of-period reports.

We’re far from being able to make perfect decisions with perfect knowledge, but annotations have made it much easier to answer the why questions so we can make good business decisions.

Posted by Patricia Boswell, Google Analytics Team