A sound and holistic marketing plan has always  combined these areas:

• Advertising: any paid form of communication through  mass communication
• Sales promotion: any short term incentive to encourage trial purchase
• Events and Experiences: sponsored events or activities
• Public Relations and Publicity: non paid ways to promote image and reputation
• Direct Marketing:  one-to-one  communication such as mail, telephone, e-mail and Internet selling
• Personal Selling: face-to-face interaction with one or more prospective customers

Read More

FromSmall Business Trends

The“Belong Subscribe And Engage” Marketing Plan

How do you know that you’re making the right move?  As a small business owner you’re always evaluating and deciding, watching and then doing, discovering and then digging in.  You’re a shopper.

Every piece of software, office equipment and service that you purchase for your business is a shopping experience:

1. How did you find the item or the service?
2. What did you compare it to?

You have a certain type of shopper’s behavior — theRead More

FromSmall Business Trends

New Shopping Habits: When Your Clients Go Mobile

You don’t need to be the leader of a multimillion-dollar corporation to create unnecessary drama in your business. Today’s news is full of stories about the latest CEO missteps. Here are some of the headlines, along with some lessons to be learned and tips on how to be a better leader in your business.

Setting the Right Example

Don’t let personal relationships interfere. Even the founder of Best Buy, Richard Schulze, finds his head on the chopping block (in aRead More

FromSmall Business Trends

CEO Drama and How to Avoid It