Listing Details
| ID: | 1064 |
| Title: | Blog Business World |
| URL: | http://blogbusinessworld.blogspot.com/ |
| Category: | Business: Small Business |
| Description: | Business, marketing, public relations, and search engine optimization for entrepreneurs. |
| Penny C. Sansevieri: Get Published Today! - Blog Business Success Radio - 2012-05-17 00:45:00 |
Listen to Wayne Hurlbert Internationally acclaimed book marketing expert, founder and CEO ofAuthor Marketing Experts, Inc.Author Marketing Experts, Inc., and author of the comprehensive and seminal bookGet Published Today! An Insider's Guide to Publishing Success,Penny C. Sansevieridescribes how authors must recognize that they are in business and that their book is their product. Penny provides analysis of the rapidly changing publishing landscape, including the evolution of the major publishing houses, and the rise of self-publishing. Penny Sansevieri guides you through the intricacies of getting a book published to avoid any costly pitfalls that await the unwary author. She also shares her real world proven strategies for finding a target audience, promotion and marketing, and distributing the finished book. You will learn how to brand your book and yourself, as you become both a successful author and a thriving business. Penny C. Sansevieri is my internet radio show guestonBlog Business Success; hosted live onBlogTalkRadio. The show airs live onThursday, May 17, at 8:00 pm Eastern Time; 5:00 pm Pacific Time. Internationally acclaimed book marketing expert, founder and CEO ofAuthor Marketing Experts, Inc.Author Marketing Experts, Inc., and author of the comprehensive and seminal bookGet Published Today! An Insider's Guide to Publishing Success,Penny C. Sansevieridescribes how authors must recognize that they are in business and that their book is their product. You will learn: * What dramatic changes have taken place in the publishing industry * What ares an author should understand if they choose to self-publish * How to discover the target market for your book * How to promote and market your book successfully  Penny C. Sansevieri (photo left) is CEO and founder ofAuthor Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. She is the author of five books, including Book to Bestseller which has been called the "road map to publishing success." AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with message boards, blogs, ezines, and relevant sites to push an authors message into the virtual community and connect with sites related to the book's topic, positioning the author in his or her market. To learn more about Penny’s books or her promotional services, you can visit her web site at http://www.amarketingexpert.com. My book review ofGet Published Today! An Insider's Guide to Publishing Successby Penny C. Sansevieri. Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.  If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to theBlog Business Successhost pageand click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can alsosubscribe to the show feed.  To call in questions for my guest, the number is:(347) 996-5832 Let's talk with internationally acclaimed book marketing expert, founder and CEO ofAuthor Marketing Experts, Inc.Author Marketing Experts, Inc., and author of the comprehensive and seminal bookGet Published Today! An Insider's Guide to Publishing Success,Penny C. Sansevieri, as she describes how authors must recognize that they are in business and that their book is their product. Penny provides analysis of the rapidly changing publishing landscape, including the evolution of the major publishing houses, and the rise of self-publishing. Penny Sansevieri guides you through the intricacies of getting a book published to avoid any costly pitfalls that await the unwary author. She also shares her real world proven strategies for finding a target audience, promotion and marketing, and distributing the finished book. You will learn how to brand your book and yourself, as you become both a successful author and a thriving business onBlog Business Success Radio.  |
| Get Published Today! by Penny C. Sansevieri - Book review - 2012-05-16 00:04:00 |
Get Published Today! An Insider's Guide to Publishing Success By:Penny C. Sansevieri Published: November 15, 2011 Format: Paperback, 366 pages ISBN-10: 1604945591 ISBN-13: 978-1604945591 Publisher:Wheatmark "Publishing is a business. It's not about TV appearances, bestseller lists, or Oprah. It starts and ends with the fact that it's a business and, as such, a business needs a good product. Your book is that product", writes renowned book marketing expert and CEO and founder of Author Marketing Experts, Inc., Penny C. Sansevieri, in her comprehensive and seminal bookGet Published Today! An Insider's Guide to Publishing Success. The author describes the entire process for getting a book published, preparing for the launch, and for marketing the finished title successfully. Penny Sansevieri understands that book marketing is really an entrepreneurial venture by the author. The book is the product, and the author must perform the necessary tasks to transform that product into a successful brand. Penny Sansevieri guides both novice and experienced author through today's tumultuous and rapidly changing publishing landscape. The author advises authors on the real world of the large publishing houses, print on demand, and self publishing options. Penny Sansevieri outlines the entire process from the conception of the book, to finding a publisher and editor, the legal hurdles, and operating the business of being a published author. Penny Sansevieri shares insider secrets for developing an effective book marketing plan, and for achieving success in the world of book marketing. Penny Sansevieri (photo left) recognizes that authors may not always approach their book as a product. As a result, the author provides a complete step by step process for transforming a book idea into a bestseller. With so many publishing options available to authors in today's publishing world, Penny Sansevieri takes the mystery and guesswork out of the industry. She breaks down the entire industry, and the publishing process from concept to customer, in easy to understand and readily digestible pieces. As a result, the book is an always handy reference book for any writer's top drawer, to be consulted over and over again. The author divides the book into three overarching categories with separate chapters that answer the most frequently asked questions about book publishing. Many of the chapters cover the less discussed and all to often forgotten issues relating to book publishing and marketing. The three overall categories are: * Let's Get Published: Overview of the publishing landscape * Getting Ready: Creating a plan for the book marketing campaign * To Market: Marketing techniques every author should know For me, the power of the book is how Penny Sansevieri presents a complete blueprint for the successful publication and marketing of a book. The author takes a business approach to being an author. Penny Sansevieri leaves no doubt in the mind of the reader that becoming a published author is all about starting a business. For the author, the book is the product, and as such, should be of high quality and given the full attention any product and brand deserve. Penny Sansevieri breaks the book into numerous concise chapters that are packed with important information and real world proven successful publishing and marketing tactics. The book is also very hands on, complete with many worksheets and assessment forms. The many resources for authors, added to the book appendix, are especially valuable for writers seeking additional research into specific areas of publishing and marketing of books. I highly recommend the landmark and complete guide bookGet Published Today! An Insider's Guide to Publishing Successby Penny C. Sansevieri, to any aspiring, novice, or experienced authors who are seeking the definitive guide to book publishing and marketing. This book will answer all of your questions, plus many more questions that you never knew existed in today's quickly evolving publishing marketplace.  |
| Leading At The Edge, Second Edition by Dennis N.T. Perkins - Book review - 2012-05-15 01:48:00 |
 Leading at The Edge Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition By:Dennis N.T. Perkins, Ph.D. Published: March 28, 2012 Format: Paperback, 288 pages ISBN-10: 0814431941 ISBN-13: 978-0814431948 Publisher:AMACOM "The Shackleton expedition's extraordinary tale is one of the most exciting stories of polar exploration. It is a story about a leader and a group of explorers who endured conditions of hardship and deprivation more extreme than most of us can even imagine", writes chief executive officer of The Syncretics Group, Dennis N.T. Perkins, Ph.D., in his leadership lesson and wisdom filled bookLeading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition. The author shares the leadership lessons gleaned from his study and description of the famous Shackleton expedition to the South Pole; and presents his Ten Strategies for Success that demonstrate effective leadership principles during difficult times. Dennis Perkins understands the importance of good leadership, and especially leadership during very stressful times and circumstances. The author offers the story of Antarctic explorer Sir Ernest Shackleton as an example of great leadership during the most difficult conditions imaginable. Dennis Perkins terms this extreme situational leadership as leading at the edge. The leadership principles practiced by Shackleton provide an striking example of effective leadership and maintaining a cohesive group of followers despite facing nearly impossible odds of survival. In an environment of bitter cold, heavy ice, shortages of food, and complete isolation, Shackleton not only welded the group together, but also in good spirits, and very much alive.  Dennis N.T. Perkins (photo left) recognizes the importance of teamwork and leadership in all situations. The author also knows the critical role that leadership and a cohesive team play in those very challenging times of strife. The analysis of the leadership techniques employed by Shackleton point out the difference between survival and disaster hinges on the leader. The role of the leader is magnified in times of trouble, and at the edge of possible oblivion, is when true leadership skills are needed most. Dennis Perkins offers the ten most important leadership strategies utilized by Ernest Shackleton, and how they ensured his crew's survival, when other Antarctic teams perished in that hostile environment. The ten strategies include: * Never lose sight of the ultimate goal and focus energy on short term objectives * Set a personal example * Instill optimism and self confidence but keep an eye on reality * Take care of yourself * Reinforce the team message: We are one and live or die togerher * Minimizes status differences * Master conflict within the group * Find reasons to celebrate and to laugh * Be willing to take a big risk * Never give up, as there is always another move For me, the power of the book is how Dennis Perkins combines the story of Sir Ernest Shackleton and how he led his crew to survive, with a practical set of leadership strategies based on those employed by that polar explorer. The author combines a fascinating account of the Shackleton expedition with a series of ten strategies based on those used by Sir Ernest. The author further illustrates his Ten Strategies for Success through a number of case studies of the strategies in action in other perilous settings. Dennis Perkins demonstrates the crucial elements of effective leadership on what he calls the edge, where failure to lead will end in disaster or even death. With this overarching concern in mind, the author offers hands on advice, and self analysis tools for anyone to enhance and constantly improve their own leadership skills. I highly recommend the empowering and very engaging bookLeading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Editionby Dennis N.T. Perkins, Ph.D., to anyone seeking a very different type of leadership book that stretches the concepts of effective leadership to the limit and discovers success. This book will change the way you think about and approach leadership in a crisis situation, where failure will end in disaster, and survival is of the essence.  |